Website Marketing to Drive Business Sales. Grow your business without budget & time problems.

Feb 17^th (Friday)

                Does your website perform at the level you want and bring in sales for your company?  If not, there are a lot of things you can do to improve website performance – and many of the techniques are free.  A majority of your potential customers will visit a website before they visit your business.  In industries that aren’t Internet focused, a majority of their clients and potential customers still buy more and more often when a good website is available.  As an example, I have had clients in trucking, farming, & outdoors training that had huge growth from new websites.  A website does not have to be expensive or look like perfect art, it primarily needs to address the needs of your potential customers.

You will learn these valuable concepts in class that you can use immediately:

·         How to get a free website that looks professional and is easy to edit.

·         The top 16 mistakes small businesses make with their website.

·         How to find out who is coming to your website and what pages they like.

·         The free tools the pros use to help define marketing strategy.

·         Ways to avoid the mistakes that even big companies make with their website marketing.

·         The 5 most critical things you need to do for an effective website.

·         How to pick a web marketing professional.

WHO BENEFITS: Companies considering a new website.  Companies who want to dramatically improve the sales performance of their website.  Marketers & client managers seeking to improve the performance of their customers’ sites.  Web designers, graphic developers, and students who want to know how to boost sales online for them and their clients.

Facebook Business Marketing for Growth.  Grow sales, improve visibility, and increase customer satisfaction.

Mar 16^th (Friday)

                For my clients who have optimized their Facebook pages, many of them have get over 50% of their sales leads from Facebook.  Facebook dominates online activity.  Facebook exceeds every search engine in engagement, time spent online, and probability of buying decisions.  Facebook: 800 million users, 400 million users visit each day, users that stay on for hours instead of minutes like other online sites, and people often get buying ideas from friends and pages they like.

You will learn these valuable concepts in class that you can use immediately:

·         The 3 things you can do on Facebook that seem OK, but will get you banned or lose customers.  NOTE: Many companies are making these mistakes right now.

·         How to get visitors to your Facebook page.

·         How to KEEP your Likers liking your page, posts, & other updates.

·         Edgerank, statistics, and asking questions to make the experience ideal for your customers & fans.

·         How to run a contest to grow a monster fan base without getting banned.  HINT: Asking for Likes in exchange for prize entry will get your page deleted.  It happens all the time.

·         Using cross promotion to grow sales & visibility through multiple channels.

·         Are Facebook ads effective?  How do they compare to Google Adwords Ads?

WHO BENEFITS: Companies thinking about getting on Facebook, but want to do it right.  Companies who are on Facebook but do not have expected results. Leaders seeking to grow sales & find new customers.  Sales personnel who want to understand their potential customers better.  Entrepreneurs who are launching a new business.

Strategic Planning & Implementation for Business Change.  Develop strategies that work & get them done.

Apr 20^th (Friday)

Most strategy documents are not used and sit useless on a shelf.  Learn ways to develop a workable strategy based on proven tools and approaches that enable rapid change in your organization.  This session will show you how to develop plans that make sense to everyone and that can be completed effectively.  The methods & materials used in this class have been tested & modified with multiple companies & entrepreneurs to ensure ease of use & robust plans that work.

You will learn these valuable concepts in class that you can use immediately:

·         Learn the 4 failures of most strategic plans & how to avoid them.

·         Four MBA & Entrepreneur tools to drive strategy success (worksheets  included):

1.       Developing a SWOT Analysis that gives you a deep understanding of your company & ideas for focusing limited resources.

2.       Evaluating competitive opportunities using Porter’s 5 Forces (modified).

3.       Make marketing & sales easier with a great Unique Selling Proposition & how to build one.

4.       Setting SMART goals that drive change while improving accountability & job satisfaction.

WHO BENEFITS: Leaders seeking to make changes or improvements.  People who believe strategies should work better.  Entrepreneurs thinking about creating new products, services, or companies.  Community leaders who would like to achieve more with limited time and resources.

Location & Time for Courses

·         Van Buren Public Library Conference Room

·         9 a.m. - noon

Pricing

·         FREE to Van Buren Chamber of Commerce Members

·         $30 for non-members

Instructor

Joe McCoy is the President of Best Progress, a company that has provided business growth services, marketing strategy implementation, and corporate training for over 150 companies.  He has degrees in engineering, business, information systems, and higher education.  Joe teaches marketing classes, the Entrepreneurship course, and the MBA Strategy Capstone course for Webster University’s MBA program.

http://bestprogress.com/wp-content/uploads/2008/06/joemccoy.jpg

Joe McCoy (Joe@BestProgress.com)
www.BestProgress.com
(479) 719-1580