Webinar: Practical AI for Family Businesses

April 9th, 10:00 am – 11:00 am

Session Overview:


The Jim Walcott Family Enterprise Center is pleased to host its April webinar, Practical AI for Family Businesses. We are also glad to partner with the Stevens Center for Family Business, the University of Toledo Family Business Center, the University of Louisville Family Business Center, and the Conway Center for Family Business in helping share this learning opportunity with family business leaders across the country.

AI is moving fast, and many family business leaders feel stuck between two bad options: rush in without a plan, or fall behind altogether. You know AI matters, but you don’t want to damage the trust, relationships, and culture that took generations to build. This session offers a clear, practical way forward.This is not a tour of tools. This is a strategy-first session focused on how to make AI work for your business without compromising the relationships and culture you’ve spent decades building. If you’ve tried ChatGPT once or twice but still aren’t sure where it fits, this will help.

In this session, we’ll explore:

Real examples of use cases on how we (and the next generation) are using AI
How to train ChatGPT to reflect your company’s voice, values, and expertise
Where AI should not be used in family businesses 
What you need to know about security, privacy, and risk

You’ll learn how to train AI to reflect your brand, explore where it shouldn’t be used, and walk away with an easy, repeatable prompt and practical use cases you can apply right away.

Our presenters:
Laura Brown is the General Manager and Strategic Advisor at Six-Point Strategy. Starting her career as a volunteer services coordinator for FEMA, Laura excels at wrangling chaos into repeatable, transferable systems. She has been leading Six-Point Strategy for almost a decade, and brings clarity and confidence to family enterprises as a trusted advisor. With a passion for building connection and supporting the growth of others, Laura is also an active member of the How To Be Second community. H2B2 helps professionals who identify as a “Second in Command” to own their value and identity, and facilitates opportunities for peer learning and peer support.
Meghan Lynch is the CEO of Six-Point Strategy, a nationally recognized brand strategy firm that helps family-owned businesses navigate growth, succession, and transition by turning their reputation into a strategic asset. She has served as a strategic advisor to multi-generational companies across sectors—from artisan food to advanced manufacturing—guiding them through brand evolution, leadership transitions, and market expansion. Named an Enterprising Woman of the Year, Meghan is a sought-after speaker for family business centers, peer groups, and leadership forums. An endurance runner and lifelong student of high-performance leadership, she brings clarity, resilience, and deep strategic insight to every engagement.