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8 Ways to Bring in Revenue
It’s almost Christmas and we’re in the home stretch to catch those last-minute shoppers, diners, and spenders. But how do you do it without sounding desperate.
One word—help.
No, we’re not talking about you bringing in more help (that’s a you question). We’re pointing out that people who aren’t finished with their list are now feeling the panic. And that’s when you can step in and make their lives easier.
They’ll be relieved and will also remember how helpful you were when they were in the weeds.
Plus, last-minute shoppers aren’t browsing. They’re mission-driven. They want fast wins and clear choices. If you can provide those, you’ve got the sale.
If you meet them where they are, this week can quietly become one of your most profitable of the season.
Here’s how to make the most of it without adding chaos to your already full days.
Start with Gifts That Remove Decision Fatigue
Create a short list of “grab-and-go” gifts that require no customization and minimal explanation. Think bestsellers, crowd-pleasers, or services that solve a real problem. Put them front and center in your space, both physically and online.Bundle What You Already Have
Bundles work because they do the thinking for the customer and increase your average sale at the same time. Pair complementary items. Add a small bonus that costs you little but feels intentional. Give it a name that makes sense in five seconds.Lean into Gift Cards, but Elevate Them
If you sell gift cards, pair them with a simple suggestion. A card that says, “Perfect for a January reset” or “Best used on a day you need a break” instantly reframes it as thoughtful, not rushed.Create Urgency Without Panic
What you do need is clear timing.- “This is available through December 24.”
- “Order by Thursday for pickup.”
- “Last chance before we close for the holidays.”
Offer Experience-Based Gifts
If your business can offer lessons, sessions, tastings, classes, consultations, or events, this is your moment. These gifts work beautifully for people who already “have everything” and for shoppers who ran out of time but still want to show intention.Don’t Forget the People in Front of You
Train yourself and your team to mention relevant add-ons, upcoming specials, or giftUse Social Media Like a Signpost, not a Scrapbook
Use your platforms to point clearly to what’s available right now. Show the product. Show the bundle. Show the gift card. Show the hours. Show the process.
Short videos, quick photos, simple captions. Repetition is your friend.Add a Small “Thank You” Incentive
This doesn’t have to be a deep discount and probably shouldn’t be. Think small but specific. A bonus item. A future discount. A complimentary upgrade. Something that feels like appreciation, not clearance.
Frame it as gratitude for shopping local and supporting a small business during the holidays. People want to feel good about where they spend their money. Let them.Remember, Last-Minute Doesn’t Mean Low Value
They’re willing to spend for convenience, clarity, and confidence. If you respect their time and remove friction, they’ll reward you for it.
Help them finish strong, and you will too.
